Great research is not enough. Archaeologist s must effectively communicate their work to non-archaeologists\, includin g scholars in other fields\, funding agencies\, journalists\, and diverse publics. However\, few archaeologists are trained to write for non-special ists. This seminar will provide a foundation for researchers who want to w rite or create content for diverse audiences. After reviewing the challeng es and opportunities of public communication\, the seminar will deliver te chnical and artistic guidance on the craft of public writing. The session will discuss story structure\, audience characterization\, and the qualiti es of engaging\, accessible prose. By analyzing exemplary models from publ ic-facing pieces\, the instructor will distill elements that make pop-scie nce writing effective and sometimes beautiful. Participants will develop t heir public writing skills and learn the steps to publishing with popular media outlets. They will also compose (and come away with) short descripti ons of research ready to share with public audiences.