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The Craft of Public Writing: How to Share Archaeology with Non-Specialists [Foundational Skills]
Great research is not enough. Archaeologists must effectively communicate their work to non-archaeologists, including scholars in other fields, funding agencies, journalists, and diverse publics. However, few archaeologists are trained to write for non-specialists. This seminar will provide a foundation for researchers who want to write or create content for diverse audiences. After reviewing the challenges and opportunities of public communication, the seminar will deliver technical and artistic guidance on the craft of public writing. The session will discuss story structure, audience characterization, and the qualities of engaging, accessible prose. By analyzing exemplary models from public-facing pieces, the instructor will distill elements that make pop-science writing effective and sometimes beautiful. Participants will develop their public writing skills and learn the steps to publishing with popular media outlets. They will also compose (and come away with) short descriptions of research ready to share with public audiences.